Fundamentals of e-Marketing 1e

Product Attributes

  • Soft Cover
  • 9780702198021
  • 1st edition
  • 200 pages
  • 2013


Swanepoel, J ; Bothma, C




R 380.00

About this Publication:

Whether you work in a small or large firm, Fundamentals of e-marketing will provide you with what you need to know to take advantage of the ever-expanding e-marketspace.

Contents Include:

Chapter 1. Introduction to marketing and e-marketing

Chapter 2. Why have a website?

Chapter 3. Search engine marketing

Chapter 4. Online advertising

Chapter 5. Affiliate marketing

Chapter 6. Email marketing

Chapter 7. Social media marketing

Chapter 8. Blogging

Chapter 9. Viral marketing 

Chapter 10. The e-marketing strategy

Chapter 11. Mobile marketing in an e-marketing world

Key Benefits:

• The context of marketing

• Websites as a marketing tool

• Banner advertising

• Search engine marketing

• Blogs

• Affiliate marketing

• Viral marketing

• Social media marketing

• Mobile marketing

• E-marketing strategies.

Support Material:

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