Whether you work in a small or large firm, Fundamentals of e-marketing will provide you with what you need to know to take advantage of the ever-expanding e-marketspace.
Chapter 1. Introduction to marketing and e-marketing
Chapter 2. Why have a website?
Chapter 3. Search engine marketing
Chapter 4. Online advertising
Chapter 5. Affiliate marketing
Chapter 6. Email marketing
Chapter 7. Social media marketing
Chapter 8. Blogging
Chapter 9. Viral marketing
Chapter 10. The e-marketing strategy
Chapter 11. Mobile marketing in an e-marketing world
• The context of marketing
• Websites as a marketing tool
• Banner advertising
• Search engine marketing
• Affiliate marketing
• Viral marketing
• Social media marketing
• Mobile marketing
• E-marketing strategies.
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