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ABOUT THE EDITOR
Melville Saayman is currently the Director of the Institute for Tourism and Leisure Studies at North-West University, Potchefstroom. He was previously the Director of the South African Tourism Board.
SUITABLE FOR
Undergraduate students at universities and universities of technology who require a general understanding of the tourism industry.
Events Management
A developmental and managerial approach
D TASSIOPOULOS (EDITOR)
Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools.
KEY FEATURES
• An international, multi-institutional and multi-disciplinary author team
• Real events are used to illustrate concepts
• The book combines theoretical principles and practice
• It includes international best practice and research
• Casestudiesdemonstratereal-lifeissuesandprovideaframeworkfordiscussion
• Resource lists provide further reading at the end of each chapter
• End-of-chapter discussion questions draw out various issues.
SUITABLE FOR
Undergraduate and postgraduate hospitality and tourism students focussing on events management. Events company owners, managers, advisors, consultants and prospective industry entrepreneurs.
978 0 70217 779 8 978 0 70219 568 6 3e 2010
584 PAGES
ZAR R647.00 ZAR R604.00
JUTA TOURISM AND HOSPITALITY CATALOGUE | 2018/2019
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