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    EDIA STUDIES
2
978 1 48512 548 8 ZAR 978 1 48512 549 5 ZAR 2e Revised Reprint 2018 544 PAGES
Media Studies: Volume 2
Policy, management and media representation
PJ FOURIE (EDITOR)
In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content. The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism? Communications policy is explained, with overviews of how the southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed.
VOLUME
VOLUME
     Policy, Management and Media Representation
of the four-part textbook series on Media Studies the emphasis is hip between media and society. While further exploring media as an also introduces the topics of media regulation and content.
part by the question: How do we control and manage the media? y is explained, with overviews of how the Southern African media nally regulated to ensure a well-organised and disciplined modern ic ways of managing the media are discussed.
the concept of media representation: How does the media reflect or its aspects? Is the news that is presented an accurate portrayal the media deal with identity, race, gender, sexual orientation, the olence and terrorism? This section thus critically analyses questions depicts people, topics, organisations and issues.
gement and Media Representation is written for Media Studies s and universities of technology.
t, a new introduction has been included in this volume to highlight urrent content and to contextualise within it the content of Volume 4 nd Mediated Communication Today (2017).
es, Professor Pieter J Fourie, is a doyen of Media Studies in South ssor in Communication Science at the University of South Africa, and South African Communication Association.
Media Studies series are: ory, Media and Society ent and Audiences
) Media and Mediated Communication Today
mic.co.za
  MEDIA STUDIES
Policy, Management and Media Representation
Pieter J Fourie (Editor)
2
                 edia Content and Media Audiences
this book, the emphasis is on media content and media audiences. edia audiences (or users) are covered from methodological and es.
ls with:
t analysis
media semiotics d discourse eracy
rrative and argument cism.
eory (dealing with the uses and gratification theory, reception theory
eys in media research
edia studies
udiences
d television as an illustration of an applied theoretical approach in search.
written by senior lecturers in media and communication studies and s of media studies at institutions of tertiary education.
t, a new introduction has been included in this volume to highlight urrent content and to contextualise within it the content of Volume 4 nd Mediated Communication Today (2017).
es, Professor Pieter J Fourie, is a doyen of Media Studies in South ssor in Communication Science at the University of South Africa, and South African Communication Association.
Media Studies series are:
ory, Media and Society
agement, and Media Representation
) Media and Mediated Communication Today
mic.co.za
CONTENTS
• Quantitative content analysis
• Communication and media semiotics • Media, language and discourse
• Media and visual literacy
• Visual text analysis
• Textual analysis: narrative and
• Film theory and criticism
• Media audience theory
• Questionnaire surveys in media
research
• Field research in media studies • Measuring media audiences
• Psychoanalysis and television
VOLUME
VOLUME
R582.00 R543.00
  CONTENTS
• The nature of media and communications policy
• External media regulation in South Africa
• Internal media regulation in South Africa
• Media and communication markets
• Strategic media management
• Representation defined
• News as representation
• Media and the construction of identity
• Media and race
• Gender and the media
• Media and sexual orientation: the
portrayal of gays and lesbians • Media and the environment
• Media and HIV/AIDS
• Media and violence
• Media and terrorism
    EDIA STUDIES
3
SUITABLE FOR
Undergraduate and postgraduate students of Media Studies at universities and universities of technology.
Media Studies: Volume 3
Media content and media audiences
PJ FOURIE (EDITOR)
In the third volume of this series, the emphasis is on media content and media audiences, covered from methodological and theoretical perspectives.
    3
      MEDIA STUDIES
Media Content and Media Audiences
Pieter J Fourie (Editor)
            978 1 48512 550 1 978 1 48512 551 8 Revised Reprint 2018 672 PAGES
ZAR R646.00 ZAR R603.00
argument
• Narrative analysis
   JUTA COMMUNICATION CATALOGUE | 2018/2019
SUITABLE FOR
 Undergraduate and postgraduate students of Media Studies at universities and universities of technology.
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 MEDIA STUDIES Pieter J Fourie (editor) MEDIA STUDIES Pieter J Fourie (editor) Policy, Management and Media Representation Media History, Media and Society


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