Page 17 - Juta_Communication_Catalogue_201819

TOP
COMMUNICATION
TITLES
FROM JUTA ACADEMIC
FOURTH EDITION
Professional COMMUNICATION
EDITOR: Jane English CONTRIBUTORS: Sally Burt & Gabi Nudelman
FOURTH
DYNAMICS OF Public Relations AND Journalism
EDITOR ANNETTE CLEAR
EDITION
MEDIA STUDIES
Pieter J Fourie (Editor)
Social (New) Media and Mediated Communication Today
OF
VOLUME
VOLUME VOLUME
THE EDITOR
COMMUNICATION
Relations Journalism
4
Social (New) Media and Mediated Communication Today
4 4
Dr Jane English is Associate Professor and Head of Professional Communication Studies, University of Cape Town. She is an established consultant to industry, commerce and educational institutions.
4
EDITOR: Jane English
CONTRIBUTORS: Sally Burt & Gabi Nudelman
FOURTH EDITION
hts into the complex, multidisciplinary field of Public Relations. This bookahnigdhluignhdtsetrhsetand the nature of social (new) media and its effects on mediated communication, pendency of the two professions and explains – clearly, simply and suscoccinicettly–atnhde humanity. From the perspectives of media theory and research, the following
MEDIA STUDIES
Deliver effective written, spoken and visual messages
heir smooth synergy.
questions are addressed:
dition, chapters have been updated to help readers stay abreast of current elations and Journalism. The advent of social media and its growing role
a Studies and Journalism. The text
• What is the impact of social (new
journ
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16 mm
Spine 30mm
Some of the topics this new edition covers are:
• Analysis and audience reach: confident presentations, visuals and graphics
• Design: social media platforms, and document and PowerPoint templates
• Digital research techniques: sourcing data and referencing, writing for academia
• Final delivery: industry reports, academic proposals and theses, CVs and applications • Workspaces: business plans, meetings, agendas and minutes, negotiation, ethics
MEDIASTUDIES
and teams.
Professional
mplex interaction between public relations and journalism, and students of
ts need to know about both. Dynamics of Public Relations and JouIrnnathlisemfofourth and final volume of this four-part series on media studies, the emphasis is on social
ravels and explores these two worlds to enhance the journalistic s(kniellswo)f mPeubdlica in the new digitised and converged media landscape. The authors seek to describe ns students, at the same time providing students of Media Studies with invaluable
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• What are the outstanding characteristics of today’s digital public (mass) communication been one of the most significant changes since the publication of the
book. Here, the authors discuss the influences, roles, functciounlstuarned and its social (new) media? social media. In addition, a new chapter on Corporate Social Media
• What is social media and how are its audiences/participants researched? a public relations function, describing the attributes of social
Social (New) Media and Mediated Communication Today
www.jutaacademic.co.za
ular social networks that may be used in the corpo•raWte ahraetnais. the role of social (new) media in globalisation?
portant features, examples and exercises
• What is the nature of social (new) media as a public sphere?
• What role does social media play in identity construction in cyberspace?
DPYuNbAlMicICS OF • How does social media policy manifest itself in (East) Africa?
• Can we and do we need to regulate social media as a means of freedom of expression and
ic and practical experience to gidvemcleoacrr,acy (or as a threat to it)? rough effective public relations practice.
Relations
) medi
• What is social media branding and how does it work?
?
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• How and why do people use social media to communicate and for public self-expression?
AND Journalism ve Iyneagrsenaendrahla,sthe book seeks to understand today’s mediated communication environment as part
loma in Public Relations and the
of Public Relations at ior Lecturer for the
A practical guide for media studies
Pieter J Fourie (Editor)
years. She is
of the processes of the mediatisation of life, society and the world.
erve in the
e 4 is a succession and continuation of the preceding three volumes that deal with media
ety, media representation, media policy and management, and media content and
ew) media communicat
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omenon. en
FOURTH EDITION
S
en by senior scholars in Media and Communication Studies at leading The editor of the book and series, Professor Pieter J Fourie, is a uth Africa, emeritus professor in Communication Science at the elong Fellow of the South African Communication Association.
EDITOR
t is written for students, lecturers and researchers to stimulate theory and research
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30/01/2017 10:46
Professional Communication: Deliver effective written, spoken and visual messages
Fourth Edition is aimed at all professionals and students in business, industry and higher education institutions. It offers sound advice, clear guidelines and numerous practical examples, and this latest edition includes managing digital communication platforms, creating templates, being interviewed for a job, raising funding, and conducting and managing Internet research.
Designed and written as an easy, instant reference and practical aid for all levels of readers, it has proved its success as a textbook in academia, and as a resource in industry.
21mm
FOURTH EDITION