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978 1 48511 712 4 978 1 48512 474 0 4e 2017
420 PAGES
ZAR R568.00 ZAR R530.00
Professional Communication
Deliver effective written, spoken and visual messages
J ENGLISH (EDITOR)
Professional Communication: Deliver effective written, spoken and visual messages 4th edition is aimed at all professionals and students in business, industry and higher education institutions. It offers sound advice, clear guidelines and numerous practical examples – including managing digital communication platforms, job interviews, fundraising, and conducting and managing Internet research.
Designed and written as an easy, instant reference and practical aid for all levels of readers, it has proved its success as a textbook in academia, and as a resource in industry.
This interactive learning course is available in VirtualBook® format for facilitators and students. It contains additional features such as weblinks to supplementary information, comprehensive search engine facilities, audio and video clips, numerous interactive exercises, a variety of assessment methods and student tracking.
NEW TO THIS EDITION
• Analysis and audience reach: confident presentations, visuals and graphics
• Design: social media platforms, and document and PowerPoint templates
• Digital research techniques: sourcing data and referencing, writing for
academia
• Final delivery: industry reports, academic proposals and theses, CVs and
applications
• Workspaces: business plans, meetings, agendas and minutes, negotiation,
JUTA COMMUNICATION CATALOGUE | 2018/2019
ethics and teams.
CONTENTS
• Writing effectively
• The digital footprint: social media,
templates, Microsoft ® Word TM
• Correspondence: mail to digital texts
• Curricula vitae, application letters
and interviews
• Managing teams, negotiating,
working ethically
• Meetings, agendas and minutes
• Business proposals and business
plans
KEY FEATURES
• Report writing
• Presentation skills
• Graphics, visual aids and posters • Visuals to support oral messages • Foundations: approaching the
research journey
• Working with data and research
methodologies
• Academic proposals, dissertations,
theses and papers
• Basic theory integrated and varied applied skills
• Accessible content on research techniques and methodology through to
final delivery
• Address the needs of managers
• User-friendly style
• Stand-alone chapters with thorough cross-referencing
• Comprehensive index and reference list.
ABOUT THE EDITOR & CONTRIBUTORS
Dr Jane English is Associate Professor and Head of Professional Communication Studies, University of Cape Town. She is an established consultant to industry, commerce and educational institutions.
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