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Integrated Organisational Communication
G ANGELOPULO & R BARKER (EDITORS)
Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. It is central to their activities and functions:
• communication, public relations, management communication, corporate communication, etc.
• in determining and implementing strategy, operations and processes
• in all interaction
• as the foundation of corporate culture.
This edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations’ communication.
978 0 70218 984 5 978 0 70219 700 0 978 0 70219 673 7 2e 2013
512 PAGES
ZAR R746.00 ZAR R697.00 ZAR R697.00
CONTENTS
Section A: Introduction to organisational communication and communication integration
• Communication and the organisation
• Communication integration Section B: Communication of the organisation: Focus areas
• Dynamics of organisational
communication
• The role of communication and
management approaches in the
organisational change process
• The marketing context
• Integrated marketing communication
• Public relations
KEY FEATURES
• Contextualisation of traditional advertising
• Advertising management
• Integrated online communication Section C: Introduction to organisational communication and communication integration
• Assessing organisational
communication
• Integrated communication
measurement
Section D: Practical application • Integrated communication
campaigns
• Places emphasis on corporate branding, the communication foundations of the brand and alignment of all communication processes with the brand
• Adopts the perspective of the practising communication professional in an organisation
• Relates theory to practice in areas such as research, implementation and campaign planning.
ABOUT THE AUTHORS
George Angelopulo holds a DLitt et Phil degree in Communication Science. He is involved in teaching and research at the University of South Africa and CENTRUM Católica in Peru, and has years of experience in the private sector.
Rachel Barker holds a DLitt et Phil in Communication Science and a Postgraduate Certificate in Marketing Management. She has more than 20 years’ experience in the private sector. At Unisa she is actively involved in research and she teaches both undergraduate and postgraduate students in the Department of Communication Science.
SUITABLE FOR
• Undergraduate and postgraduate communication students
• Communication practitioners.
JUTA COMMUNICATION CATALOGUE | 2018/2019
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