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Effective Business Communication in Organisations
Preparing messages that communicate
M FIELDING & F DU PLOOY-CILLIERS (EDITORS)
Modern-day organisations are more dependent on communication to achieve success than ever before. Rapid development and greater complexity of communication technologies, and the growing importance and popularity of social media, mean that organisations can no longer rely on traditional methods alone to engage in effective business communication. Each of these communication forms come with their own challenges and pitfalls. This book builds on traditional communication forms, discusses new communication trends and the changing nature of communication in businesses.
978 0 70219 782 6 ZAR R533.00
978 1 48510 417 9 ZAR R498.00 CONTENTS
• Planning, organising and constructing messages for organisations
• Corporate image and corporate identity
• Good customer relations and telephone etiquette
• Mass communication in the organisational context
• Business proposals, business plans and academic proposals
• Reports
• Instructional graphics
• Oral messages
4e 2014
432 PAGES
NOTE: This edition replaces the IIE edition of this title
978 1 48510 239 7
• Introduction to business communication in organisations
• The communication process
• Interpersonal communication
• Small group communication
• Communication in organisations
• Intercultural communication
• The interview
• Formal meetings
• Grammar, style and tone in the
organisational context
• Writing summaries and essays
• How to approach a case study
• Referencing
• The elements of readability
KEY FEATURES
JUTA COMMUNICATION CATALOGUE | 2018/2019
An interactive student workbook available online that can be used for both formative and summative assessment purposes. It includes multiple choice questions, short and essay-type questions as well as case studies and activities.
ABOUT THE AUTHORS
Michael Fielding was the founding director of the Professional Communication Unit at the University of Cape Town. He has also worked as a consultant in business communication for the past thirty years.
Franzél du Plooy-Cilliers is the Head of the Faculty of Applied Humanities at the Independent Institute of Education (the IIE). She holds a doctorate in Interpersonal Communication and a master’s degree in Organisational Communication. She is a referee for several accredited journals and is a programme evaluator for the Council on Higher Education (CHE).
SUITABLE FOR
Undergraduate students at university and university of technology who wish to gain a grounded understanding of the communication process in the workplace.
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