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Applied Business Statistics
Methods and excel-based applications
T WEGNER
This is an introductory statistics textbook for management students who require an understanding of the role that statistics plays in supporting management decision-making in all areas of business. Its primary focus is to empower management students with statistical decision-making skills so that they become active participants rather than passive observers when interacting with statistical findings as part of a management decision-making process.
The emphasis in this book is placed on:
• Translating management problems into appropriate statistical approaches
• Underscoring the importance of data quality as integral to valid statistical
analysis
• Identifying likely application areas through numerous illustrative examples
• Noting the limitations of techniques for decision analysis
• The appropriate management interpretation of statistical findings.
978 1 48511 193 1 978 1 48511 542 7 4e 2015
480 PAGES
ZAR R567.00 ZAR R567.00
CONTENTS
• Setting the statistical scene: Statistics in management
• Exploratory data analysis: Summarising data
• Summary tables and graphs
• Describing data: Numeric descriptive
statistics
• The foundation of statistical
inference – probability and sampling:
• Hypothesis testing: Comparison between two populations (means and proportions)
• Chi-squared hypothesis tests
• Analysis of variance – comparing
means across multiple populations
• Statistical models for forecasting and
planning: simple linear regression
and correlation analysis
• Index numbers: Measuring business
activity
• Time series analysis: A forecasting
Basic probability concepts
• Probability distributions
• Sampling and sampling distributions
• Making statistical inferences: tool
Confidence interval estimation
• Hypothesis testing: single population
(means and proportions)
KEY FEATURES
• Financial calculations: Interest, annuities and NPV
• The use of Microsoft Excel to perform statistical analyses
• Data sets of business problems, available on the accompanying CD
• Exercises at the end of every chapter.
ABOUT THE AUTHOR
Trevor Wegner is currently an independent statistical consultant. He is a former associate professor in Statistical Sciences at the University of Cape Town and has a M.Bus.Sc (UCT), an M.Sc. (Sussex University) and a PhD (UCT). He is the author of Applied Business Statistics and Quantitative Methods for Marketing Decisions, both published by Juta.
SUITABLE FOR
Students of Management at all levels of study (diploma, undergraduate and post-graduate (including MBA).
JUTA BUSINESS CATALOGUE | 2018/2019
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