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ABOUT THE AUTHORS
NICO SWART is the subject head of Personal Financial Management at Unisa. He is the author of more than 70 books on personal financial planning. In 1992, he wrote the first academic book on personal financial management in South Africa. His works include four publications on financial literacy education and others on beneficiary education for grant receivers in South Africa. His financial literacy products have also been translated into four African languages as well as Arabic.
SUITABLE FOR
This is an essential companion for undergraduate students of Personal Financial Management as well as a resource for people needing guidance in their personal finances.
Practising Strategy
A southern African perspective
P VENTER
Given the common acknowledgement that strategy implementation is the greatest challenge to managers in the 21st-century and the greatest reason for strategy failure we decided to focus on strategy implementation. Rather than promoting the unrealistic idea of strategy as a purely rational and deliberate outcome, this book acknowledges and explores the idea that strategy is often emergent, messy and experimental. We focus on strategy as something that people do rather than something that an organisation possesses. Since people are the building blocks of strategy, we recognise the fact that strategy is both a cognitive and a political activity.
CONTENTS
• Overview of strategic marketing
• Analysing the external market or
business environment
• Customer analysis
• Analysing the market
• Analysing competitors
• Analysing the internal environment
• Strategic metrics for marketing
• SCA
• Value proportions
• Market strategies
KEY FEATURES
• Brand equity and life cycle management
978 1 48510 251 9
978 1 48510 477 3
ZAR R634.00 ZAR R592.00
• The focus is on strategy implementation
• The book focus on strategy as something that people do rather than
something that an organisation possesses
• Primary research was conducted among Southern African top and middle
managers and the book draws on these managerial perspectives to enrich the text with first-hand accounts of the strategy experience.
ABOUT THE AUTHORS
Professor Peet Venter: Professor in Strategy and Marketing SBL. Professor Tersia Brevis: Chair: Department of Business Management School of Management Sciences at the University of South Africa. Professor Mari Jansen van Rensburg: Professor/acting Area Head Strategy and Marketing SBL. Dr Jan Meyer: North- West University. Dr Johan van Zyl – HOD Business Management University of the Free State. Professor Cecile Nieuwenhuizen – Head of Department Business
• Competitive strategies
• Refocusing the business 2014
• Leveraging the business
• Globalization and competing in a
global environment
• Selecting the strategies for the way
forward
• Implementation and control
330 PAGES
JUTA BUSINESS CATALOGUE | 2018/2019
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