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   BUSINESS FUNCTIONS An Introduction 2ended
anager? What does the business world look like today? These questions, ed by students, are answered in the second edition of Business Functions: e book looks at managers and the skills they need and considers various acro, market and micro – that influence a business. It also discusses the al and support functions within businesses. These are different for every nctions can be combined and performed by an individual, or several be handled by a specific department. The end goal of the book is an ll the elements involved in a successful business.
ciate the features of this book, namely:
learning outcomes at the start of each chapter
t questions at the end of each chapter
ant to the South African business environment and in keeping with the ents in the field
ations and examples from existing businesses.
An Introduction (2nd ed) is written in language that is easy to under- valuable work for students and facilitators interested in the business
s
oordwyk is a lecturer in the Department of Business Management at e Free State, where she teaches Business Functions, Entrepreneurship Management.
s is a junior lecturer in the Department of Business Management at the ree State. Her research interests include consumer behaviour, e-com- marketing.
s the director at the Centre of Development Studies at the University of s involved in many adult learning programmes with the main focus on d small business development.
qualifications: HDE Commerce (US), National Diploma Commercial Practice (TSA), MTech Commercial Administration (Vaal Triangle Technikon), and DPhil Science and Technology (US).
SUITABLE FOR
Diploma course in Business and Office-related topics.
Business Functions
An introduction
A VAN NOORDWYK, NMJ FERNANDES & JH VAN ZYL
Can anyone be a manager? What does the business world look like today? These questions, which are often raised by students, are answered in the second edition of Business Functions: An Introduction. The book looks at managers and the skills they need and considers various environments – macro, market and micro – that influence a business. It also discusses the different operational and support functions within businesses. These are different for every business: some functions can be combined and performed by an individual, or several functions can each be handled by a specific department. The end goal of the book is an understanding of all the elements involved in a successful business.the field of healthcare are explained,such as integrated care pathways.
       BUSINESS
FUNCTIONS
An Introduction 2nd ed
  academic.co.za
A van Noordwyk, NMJ Fernandes & JH van Zyl (editors)
 NEW EDITION FORTHCOMING 2019
  978 1 48511 181 8 978 1 48511 782 7 2e 2015
292 PAGES
ZAR R437.00 ZAR R408.00
CONTENTS
• Introduction to business • management •
The human resource function Purchasing management Operations management Administrative management
  • The business environment
• Marketing management
• Public relations management • Financial management
KEY FEATURES
• •
  • Clearly defined learning outcomes at the start of each chapter
• Self-assessment questions at the end of each chapter
• Examples relevant to the South African business environment and in keeping
with the latest developments in the field
• Practical applications and examples from existing businesses.
ABOUT THE AUTHORS
Annemarie van Noordwyk is a lecturer in the Department of Business Management at the University of the Free State, where she teaches Business Functions, Entrepreneurship and Small Business Management.
Naquita Fernandes is a junior lecturer in the Department of Business Management at the University of the Free State. Her research interests include consumer behaviour, e-commerce and mobile marketing.
Dr Johan van Zyl is the director at the Centre of Development Studies at the University of the Free State. He is involved in many adult learning programmes with the main focus on entrepreneurial and small business development.
 JUTA BUSINESS CATALOGUE | 2018/2019
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 BUSINESS FUNCTIONS: An Introduction (2nd ed) A van Noordwyk, NMJ Fernandes & JH van Zyl (editors)

















































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