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978 0 70217 703 3 978 0 70219 645 4 2007
112 PAGES
ZAR R318.00 ZAR R297.00
Business Research Made Easy
R PELLISSIER
Are you interested in postgraduate studies but worried about the research component? Are you faced with a complex business problem and do not know how to go about solving it? With changes in the world of work come new theories, new meanings and new applications. These require scientific methodologies and research strategies to obtain data and analyse it in such a way that the outcomes are reliable and generalisable. Research is synonymous with knowledge-creating which, in tum, is linked to innovation. Both of these are critical for economic and social development, as well as business development. But not all business practitioners are good researchers. And the broad landscape of the modem business world begs for a set of plans and models that can simultaneously provide stability and a breadth of development.
KEY FEATURES
Provides easy referencing to most research techniques in the business domain. Depending on the problem at hand, there are numerous quantitative and qualitative methods described, as well as ways and means to write down the main problem. Beginners and specialists are reminded how to read and write academically and how to become good researchers.
Communication Research
Techniques, methods and applications
GM DU PLOOY
Communication Research deals with qualitative and quantitative approaches to research methodology; the steps followed in the research process; data collection (sampling, measuring, questioning and observing); and the procedures followed when applying a research design and interpreting research data. Various research techniques and methods are applied to conducting research for advertising, mass-media audiences and mass-media efficiency, and for conducting research in organisational and development contexts. A framework of scientific criteria and guidelines is included.
KEY FEATURES
• Thebookfeatureslearningaidssuchasexecutivesummaries,self-evaluationand portfolio tasks, plus criteria that students, lecturers and examiners can use to assess the achievement of learning outcomes and evidences of performance.
• The book ends with a very useful framework of scientific criteria and guidelines to be used when planning, writing, analysing and evaluating research reports.
SUITABLE FOR
Communication research: Techniques, methods and applications is for use by student who conduct Communication research as part of an academic programme.
978 0 70217 710 1 978 0 70219 597 6 2e 2009
466 PAGES
ZAR R561.00 ZAR R524.00
JUTA RESEARCH CATALOGUE | 2018/2019
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