Page 38 - Juta_marketing_Catalogue_201819

AUTHOR INDEX
BGR
Berndt A, 29
Boshoff C, 22, 31
Botha J, 20
Bothma C (Neels), 27, 33 Bothma C, 12, 13, 20
Gopaul M, 12 Roberts-Lombard M, 9
JS
Jooste CJ, 23 Strydom JW, 18, 23 Joubert P, 15 Swanepoel J, 13
CKT
Cant M, 7, 19
Cant MC, 12, 21, 23, 28, 32
D
Diggines C, 24 Drotsky A, 6, 25, 30 Du Plessis PJ, 23 Du Toit M, 13, 14
E
Erdis C, 13, 19
F
Fourie L, 28
TITLE INDEX
Koekemoer L, 5, 17, 22 Tait M, 29 Theron D, 7
MV
Machado R, 11 Machado R, 26 Makhitha KM, 32 Makhitha M, 7, 23
N
Nieuwenhuizen C, 6, 10
P
Parumasur SB, 9 Pitt L, 22
Van Heerden CH, 6, 10, 23, 25
W
Wiid J, 8, 14, 24, 32
AIR
Advertising and Sales Promotion, 5 Applied Marketing Cases, 6
B
Business & Marketing Cases, 6 Business-to-Business Marketing, 7
C
Channel Management, 8
Consumer Behaviour, 9
Contemporary Retail and Marketing Case Studies, 10
Customer Service, 11
E
e-Marketing in the South African Context, 12
Essentials of Marketing, 12
F
Fundamentals of Branding, 13 Fundamentals of e-Marketing, 13 Fundamentals of Merchandising, 14 Fundamentals of Sales and Marketing, 14
Introduction to Consumer Behaviour, 15 Introduction to Integrated Marketing Communication, 17
Introduction to Marketing, 18 Introduction to Retailing, 19
M
Managing e-commerce in Business, 20 Marketing Communication, 22 Marketing for Managers, 22 Marketing in Africa, 5
Marketing Management, 23 Marketing Management, 23 Marketing Research, 24 Marketing Value Chain, 5 Marketing, 21
P
Personal Selling, 25
Price Management 2e, 26
Product Management, 27
Product Management, 33
Public Relations – Theory & Practice 2E, 28
Relationship Marketing and Customer Relationship Management, 29
S
Sales Management, 30 Services Marketing, 31 Strategic Marketing, 32
JUTA MARKETING CATALOGUE | 2018/2019
37