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978 1 48512 123 7 978 1 48512 473 3 2e 2016
504 PAGES
ZAR R514.00 ZAR R480.00
Strategic MarketinG
J WIID, MC CANT & KM MAKHITHA (EDITORS)
All organisations – from modest start-ups to multinational corporations – can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organisations can promote their business, cater to the right types of clients and allocate their resources correctly, all while safeguarding the reputation of the organisation.
NEW TO THIS EDITION
In this new edition two new chapters on branding and electronic marketing strategies have been included, making this an essential guide to contemporary strategic marketing.
CONTENTS
• Analysis of the customer, competitor and market
• Competitive market strategies
• Refocusing and leveraging the
business
ABOUT THE EDITORS
• Sustainable competitive advantage
• Going global and selecting strategies
for the way forward.
Johannes A Wiid is a professor in the Department of Retail and Marketing Management at Unisa.
Michael C Cant is a professor in the Department of Retail and Marketing Management at Unisa.
Khathutshelo M Makhitha is a professor and Chair of the Department of Retail and Marketing Management at Unisa.
SUITABLE FOR
Undergraduate marketing students.
JUTA MARKETING CATALOGUE | 2018/2019
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