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• General and self-assessment questions which assist the reader to learn and understand
• Discussion questions at the end of each chapter to encourage debate around the issues presented
• Tables and diagrams which illustrate concepts clearly.
ABOUT THE EDITORS
CH van Heerden is a Professor for Research and Innovation in the Management Sciences faculty at the University of Pretoria in Tshwane.
Dr A Drotsky is a lecturer in the Department of Marketing, Logistics and Sport Management, Tshwane University of Technology.
SUITABLE FOR
Students of Personal Selling at undergraduate level, as well as practitioners, will benefit from the practical approach taken in this book.
PRICE MANAGEMENT 2e
R MACHADO (GENERAL EDITORS)
This revised and updated second edition of Price Management focuses on the basics of pricing and conveys the choices and strategies surrounding price in a concise and practical manner. South African examples help illustrate the discussions, and the topics have been updated to reflect the current realities of the markets.
NEW EDITION
978 1 48512 543 3 978 1 48512 582 2 2e 2017
156 PAGES
ZAR R290.00 ZAR R290.00
CONTENTS
• The nature and role of pricing in the organisation
• Value
• The role of pricing in the marketing
mix
• The pricing model
• Identifying pricing constraints
ABOUT THE EDITOR
• Estimating demand and revenue relationships
• Pricing objectives
• Selecting an approximate price level • Setting the list or quoted price
• Adjustments to the list (or quoted)
price
JUTA MARKETING CATALOGUE | 2018/2019
Ricardo Machado is a Senior Lecturer at the University of South Africa (Unisa). His areas of interest are customer service, strategic marketing, sales management and customer experience management. He has contributed to numerous academic books on marketing and related subjects and has consulted and worked with many leading organisations in South Africa.
KEY FEATURES
• The role of pricing in an organisation
• The relationship between value and pricing
• The role of pricing in a marketing mix
• The different pricing models and strategies
• Constraints affecting pricing
• Estimating demand and revenue relationships
• Understanding and setting pricing objectives
• Selecting an appropriate pricing level
• Setting a list or quoted price
• Adjusting a quoted price.
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