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Dynamics of Public Relations and Journalism
A practical guide for media studies
A CLEAR (EDITOR)
Unravelling the complex worlds of public relations practitioners and journalism in a single publication is a challenge, but when the dynamic synergy of these two occupations are established their interaction is easily apparent. Dynamics of Public Relations and Journalism unravels and explores these worlds to enhance the journalistic skills of Media Studies students and give journalists invaluable insights into the complex, multidisciplinary world of public relations. It also highlights the interdependency of the two professions and explains the need for their smooth interaction.
NEW TO THIS EDITION
The fourth edition updates all the chapters to stay abreast of the changing world of PR & Journalism. The new chapter on Corporate Social Media introduces social media as a public relations function describing the attributes of social media engagement while elaborating on popular social networks which may be used by the corporate social media team.
978 1 48510 287 8 978 1 48510 480 3 978 1 48511 534 2 4e 2015
304 PAGES
ZAR R451.00 ZAR R421.00 ZAR R421.00
CONTENTS
• What are public relations and journalism?
• Combining public relations and journalism in Media Studies
• News and public relations
• Ethics in public relations and
journalism
• Introduction to the print media –
newspapers and magazines
• Print media – newspapers
• Print media – magazines
KEY FEATURES
• Introduction to the electronic media – television and radio
• Electronic media – television • Electronic media – radio
• Digital or New Media
• Corporate social media
• How to use the various media • Interviewing skills
• Photographic skills
• Writing skills
• Design and page layout
• Interactive
• Interspersed with exercises and illustrations that are essentially South African
• The authors draw on their considerable academic and practical experience to
give clear, concise guidelines for enhancing media relations through effective public relations practice.
ABOUT THE EDITOR AND CONTRIBUTORS
Annette Clear has a Masters Degree in Communication Science and has been in the Journalism and PR Industry for 15 years.
Maritha Pritchard lectures in the Department of Strategic Communication at the University of Johannesburg, South Africa, where she teaches Media Studies. She holds, amongst others, an MTech in Journalism (cum laude).
Marla Koonin is a registered Chartered Public Relations Practitioner (CPRP) and is the managing editor of The Independent Journal of Teaching and Learning. She holds the position of research and development manager at the Independent Institute of Education.
SUITABLE FOR
Undergraduate students at universities and universities of technology studying Communication Journalism, public relatins and media studies.
JUTA COMMUNICATION CATALOGUE | 2018/2019
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