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Integrated Organisational Communication
G ANGELOPULO & R BARKER (EDITORS)
Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public.
Communication flourishes in organisations and is central to their activities and functions:
• as marketing communication, public relations, management communication,
corporate communication, etc.
• in determining and implementing strategy, operations and processes
• in all interaction – interpersonal, mediated, digital and social
• as the foundation of corporate culture.
Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations’ communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.
978 0 70218 984 5 978 0 70219 700 0 978 0 70219 673 7 2e 2013
512 PAGES
ZAR R746.00 ZAR R697.00 ZAR R697.00
CONTENTS
• Communication and the Organisation
• Communication Integration
• Dynamics of Organisational
Communication
• The Role of Communication and
Management Approaches in the
Organisational Change Process
• The Marketing Context
• Integrated Marketing Communication
• Public Relations
KEY FEATURES
• Contextualisation of Traditional Advertising
• Advertising Management
• Integrated Online Communication • Assessing Organisational
Communication
• Integrated Communication
Measurement
• Integrated Communication
Campaigns
• Reviews the major communication disciplines
• Focuses on an integrated approach to communication
• Places emphasis on corporate branding, the communication foundations of the
brand and alignment of all communication processes with the brand
• Adopts the perspective of the practising communication professional in an
organisation
• Relates theory to practice in areas such as research, implementation and
campaign planning.
ABOUT THE EDITORS
George Angelopulo holds a DLitt et Phil degree in Communication Science. He is involved in teaching and research at the University of South Africa in South Africa and CENTRUM Católica in Peru, and has many years of experience in the private sector.
Rachel Barker holds a DLitt et Phil in Communication Science and a Postgraduate Certificate in Marketing Management. She has more than 20 years’ experience in the private sector. She joined the University of South Africa in 1997, where she is actively involved in research, and where she teaches both undergraduate and postgraduate students in the Department of Communication Science.
SUITABLE FOR
Everyone in the communication industry.
JUTA BUSINESS CATALOGUE | 2018/2019
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