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GLOBAL BUSINESS MANAGEMENT
RA AREGBESHOLA (GENERAL EDITOR)
If anything is new in the business world it is a heightened level of uncertainty, and this is a global phenomenon. Political disruptions, civil unrest, natural disasters and slowing economies in the developed and developing world have made the financial markets increasingly volatile, challenging multinational corporations in offshore locations and global business operations in general.
Global business needs a critical rethink, and Global Business Management tackles the tough and complicated questions that the new challenges raise
         Global Business
 Management
 ELEVENTH EDITION
 RAFIU ADEWALE AREGBESHOLA (EDITOR)
  978 1 48512 517 4 978 1 48512 581 5 2017
240 PAGES
ZAR R359.00 ZAR R359.00
CONTENTS
• Contemporary Global Business Operations
• Global Diversity Management and Leadership
• Building Strategies for Global Competitive Advantage
• Structuring Global Enterprises and Operations
• The Political Economy of Foreign Expansion
• Assessing Country Attractiveness
KEY FEATURES
• Foreign Market Entry Strategies and Alliances
• Expansion Strategies in Emerging Markets
• Global Operations and Supply Chain Management
• Global Marketing Strategy and Management
• International Human Resource Management
    JUTA BUSINESS CATALOGUE | 2018/2019
If anything is new in the business world it is a heightened level of uncertainty, and this is a global phenomenon. Political disruptions, civil unrest, natural disasters and slowing economies in the developed and developing world have made the financial markets increasingly volatile, challenging multinational corporations in offshore locations and global business operations in general.
Global business needs a critical rethink, and Global Business Management tackles the tough and complicated questions that the new challenges raise. Some of the highlights are:
• a perspective on different approaches to global business operations
• strategies for building global competitive advantage
• ideas on structuring global enterprises and operations
• an explanation of political economy and institutional instruments to assess
foreign expansion
• novel ideas on entry strategies into emerging markets (especially in Africa),
considering not only institutional adequacy but also market dynamics and
socio-economic realities
• ethical considerations, especially regarding governance
• a discussion of global logistics, operations and supply chain management in
emerging markets, with a special focus on Africa
• an examination of global marketing strategies, the intricacies of online
marketing, pricing and the international flow of goods and services
• key considerations in international human resource management, including
diversity management in organisational leadership.
ABOUT THE EDITOR
Rafiu Adewale Aregbeshola is a Professor of International Business (Finance) and Business Strategy at the University of South Africa. He completed his Bachelor’s degree at Ogun State University, his Honours and Master’s degrees at the University of South Africa, and his PhD at the University of the Witwatersrand Business School.
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RA AREGBESHOLA (EDITOR) Global Business Management
 




















































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