Persuasive Communication Skills - Public Speaking


Available
    Edition: 1st edition
  • Format: Soft Cover
  • ISBN: 9780702152108
  • Extent: 220
  • Published:
  • Category: Communication

R378.00



This book provides an introduction to the theory and practice of persuasion and then applies this to the public speaking context. The student is carefully guided through the steps in the speech-making process and then taught specifically about persuasive speeches. Students are motivated to learn about persuasionand public speaking and to become actively involved in developing their own speeches. Persuasive Communication Skills relates real examples drawn from actual of public speaking situations.

  • Foundations of persuasion
  • Theories of persuasion
  • Introduction to public speaking
  • Analysing the audience
  • Selecting a topic and purpose
  • Supporting your ideas
  • Organising your material
  • Preparing the delivery
  • Persuasive speeches
  • Appendix
  • Sources
  • Index

  • Each unit in the book contains a statement of learning outcomes
  • The most important key words are listed in the left-hand margin of the text
  • Each unit ends with a test-yourself section so that the student can test whether the outcomes have been achieved, and a brief summary of the unit’s contents
  • The informal style of writing encourages active student involvement
  • The examples are based on public speaking situations that fall within the experiences of South African students

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This book provides an introduction to the theory and practice of persuasion and then applies this to the public speaking context. The student is carefully guided through the steps in the speech-making process and then taught specifically about persuasive speeches. Students are motivated to learn about persuasionand public speaking and to become actively involved in developing their own speeches. Persuasive Communication Skills relates real examples drawn from actual of public speaking situations.

  • Foundations of persuasion
  • Theories of persuasion
  • Introduction to public speaking
  • Analysing the audience
  • Selecting a topic and purpose
  • Supporting your ideas
  • Organising your material
  • Preparing the delivery
  • Persuasive speeches
  • Appendix
  • Sources
  • Index

  • Each unit in the book contains a statement of learning outcomes
  • The most important key words are listed in the left-hand margin of the text
  • Each unit ends with a test-yourself section so that the student can test whether the outcomes have been achieved, and a brief summary of the unit’s contents
  • The informal style of writing encourages active student involvement
  • The examples are based on public speaking situations that fall within the experiences of South African students

This product does not have any reviews yet - be the first to write one.