Media Studies Volumes 1 - 4 Set


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  • Format: Soft Cover
  • ISBN: 9781485125983
  • Published:
  • Category: Film and Media

R2,045.00

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Media Studies Volume 1
Media History, Media and Society
2nd edition (Revised Reprint)

This is the first volume in the four-part textbook series, Media Studies. This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.

Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.

Media Studies Volume 2
Policy Management and Media Representation
2nd edition (Revised Reprint)


In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content.  

Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed.  

The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism?   This section thus critically analyses questions about how the media depicts people, topics, organisations and issues.

Media Studies Volume 3
Media Content and Media Audiences
1st edition (Revised Reprint)


In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.
For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).
Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.

Media Studies Volume 4:
Social (New) Media and Mediated Communication Today
Volume 4


Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.

Media Studies Volume 1


⦁    A history of the South African media
⦁    A macro history of the media in Africa
⦁    Theoretical approaches to mass communication and media research
⦁    The functions and effects of the media in society
⦁    Media culture/media and culture
⦁    The ideological power of the media
⦁    The media as public sphere in contemporary society
⦁    The impact of globalisation and communication technology on media and media communication

Media Studies Volume 2


Part 1: Media Policy
Chapter 1: The nature of media and communications policy
Chapter 2: External media regulation in South Africa
Chapter 3: Internal media regulation in South Africa
Part 2: Media Management
Chapter 4: Media and communication markets
Chapter 5: Strategic media management
Part 3: Representation
Chapter 6: Representation defined
Chapter 7: News as representation
Chapter 8: Media and the construction of identity
Chapter 9: Media and race
Chapter 10: Gender and the media
Chapter 11: Media and sexual orientation: the portrayal of gays and lesbians
Chapter 12: Media and the environment
Chapter 13: Media and HIV/AIDS
Chapter 14: Media and violence
Chapter 15: Media and terrorism

Media Studies Volume 3


PART 1: MEDIA CONTENT
Chapter 1: Quantitative Content Analysis
Chapter 2: Communication and Media Semiotics
Chapter 3: Media, Language and Discourse
Chapter 4: Media and visual Literacy
Chapter 5: visual Text Analysis
Chapter 6: Textual Analysis: Narrative and Argument
Chapter 7: Narrative Analysis
Chapter 8: Film Theory and Criticism
PART 2: MEDIA AUDIENCES
Chapter 9: Media Audience Theory
Chapter 10: Questionnaire Surveys in Media Research
Chapter 11: Field Research in Media Studies
Chapter 12: Measuring Media Audiences
Chapter 13: Psychoanalysis and Television

Media Studies Volume 4


Chapter 1: Social media and mediated communication in postmodern society
Chapter 2: what are the social media? Introductory definitions
Chapter 3: Researching audiences in the age of social media
Chapter 4 Social media and globalisation
Chapter 5: Thinking about the public sphere
Chapter 6: Identity 2.0: Negotiating identity and the politics of belonging in cyberspace
Chapter 7: Social media in Africa
Chapter 8: Social Media: Freedom of expression, media regulation and policy
Chapter 9: The impact of the social media on journalism
Chapter 10: Journalism and new (social) media in South Africa
Chapter 11: The ethics of social media in South African journalism
Chapter 12: Using Social media for branding
Chapter 13: Participation in the digital age: - Public self-expression and public identity ‘work’

Volume 1, in particular, is suited to undergraduate students of Media Studies at universities and universities of technology.

Volume 2 - 4Senior undergraduate and postgraduate students in media studies, journalism, social media, strategic communication, knowledge management.

This product does not have any reviews yet - be the first to write one.

Media Studies Volume 1
Media History, Media and Society
2nd edition (Revised Reprint)

This is the first volume in the four-part textbook series, Media Studies. This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.

Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.

Media Studies Volume 2
Policy Management and Media Representation
2nd edition (Revised Reprint)


In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content.  

Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed.  

The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism?   This section thus critically analyses questions about how the media depicts people, topics, organisations and issues.

Media Studies Volume 3
Media Content and Media Audiences
1st edition (Revised Reprint)


In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.
For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).
Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.

Media Studies Volume 4:
Social (New) Media and Mediated Communication Today
Volume 4


Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.

Media Studies Volume 1


⦁    A history of the South African media
⦁    A macro history of the media in Africa
⦁    Theoretical approaches to mass communication and media research
⦁    The functions and effects of the media in society
⦁    Media culture/media and culture
⦁    The ideological power of the media
⦁    The media as public sphere in contemporary society
⦁    The impact of globalisation and communication technology on media and media communication

Media Studies Volume 2


Part 1: Media Policy
Chapter 1: The nature of media and communications policy
Chapter 2: External media regulation in South Africa
Chapter 3: Internal media regulation in South Africa
Part 2: Media Management
Chapter 4: Media and communication markets
Chapter 5: Strategic media management
Part 3: Representation
Chapter 6: Representation defined
Chapter 7: News as representation
Chapter 8: Media and the construction of identity
Chapter 9: Media and race
Chapter 10: Gender and the media
Chapter 11: Media and sexual orientation: the portrayal of gays and lesbians
Chapter 12: Media and the environment
Chapter 13: Media and HIV/AIDS
Chapter 14: Media and violence
Chapter 15: Media and terrorism

Media Studies Volume 3


PART 1: MEDIA CONTENT
Chapter 1: Quantitative Content Analysis
Chapter 2: Communication and Media Semiotics
Chapter 3: Media, Language and Discourse
Chapter 4: Media and visual Literacy
Chapter 5: visual Text Analysis
Chapter 6: Textual Analysis: Narrative and Argument
Chapter 7: Narrative Analysis
Chapter 8: Film Theory and Criticism
PART 2: MEDIA AUDIENCES
Chapter 9: Media Audience Theory
Chapter 10: Questionnaire Surveys in Media Research
Chapter 11: Field Research in Media Studies
Chapter 12: Measuring Media Audiences
Chapter 13: Psychoanalysis and Television

Media Studies Volume 4


Chapter 1: Social media and mediated communication in postmodern society
Chapter 2: what are the social media? Introductory definitions
Chapter 3: Researching audiences in the age of social media
Chapter 4 Social media and globalisation
Chapter 5: Thinking about the public sphere
Chapter 6: Identity 2.0: Negotiating identity and the politics of belonging in cyberspace
Chapter 7: Social media in Africa
Chapter 8: Social Media: Freedom of expression, media regulation and policy
Chapter 9: The impact of the social media on journalism
Chapter 10: Journalism and new (social) media in South Africa
Chapter 11: The ethics of social media in South African journalism
Chapter 12: Using Social media for branding
Chapter 13: Participation in the digital age: - Public self-expression and public identity ‘work’

Volume 1, in particular, is suited to undergraduate students of Media Studies at universities and universities of technology.

Volume 2 - 4Senior undergraduate and postgraduate students in media studies, journalism, social media, strategic communication, knowledge management.

This product does not have any reviews yet - be the first to write one.