What is it that makes a business successful? Ultimately, it comes down to the quality of its management. Yet every business has individual areas of management and these differ from general management. In Management Sciences: An Introduction students will discover the basics of the business environment, the nature of management and the skills required to manage an enterprise.

Chapter 1: The business environment

Chapter 2: Managing a business

Chapter 3: Operations management

Chapter 4: Marketing management

Chapter 5: The human resource function

Chapter 6: Public relations management

Chapter 7: Retailing

This book is written in an easy-to-read style and each chapter starts with learning outcomes and ends with self-assessment questions. Illustrative case studies from the South African business environment make it an invaluable reference resource for students of Management Sciences at South African institutions.