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Fundamentals of Sales and Marketing (WebPDF)


Available
    Edition: 1st Edition
  • Format: eBook
  • ISBN: 9780702189302
  • Language(s): English
  • Published:
  • Category: Marketing

R394.00

R315.20



It is widely recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation. Marketing is more than a sequence of steps or a strategic process;it is also a mindset that leads to good business philosophy. The marketing mindset focuses wholeheartedly on customers and the satisfaction of customers’ needs while aiming to influence the entire organisation to strive towards customer satisfaction. Sales, on the other hand is that business function that ultimately closes the deal and brings the customer and the business together. Without sales, the customer would never achieve need satisfaction and the organisation would never meet its objectives.The ultimate goal of meeting the customer’s needs brings these two seemingly different fields together. Fundamentals of Sales and Marketing serves to provide a fundamental understanding of bothsales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context.

- Overview of Marketing
- The Modern Marketing Environment of Business
- Consumers and their Behaviour
- Marketing Information and Marketing Research
- Marketing Segmentation, Targeting and Positioning
- Prospecting
- Planning the Sales Call (Pre-approach)
- Approach and Sales Presentation Methods
- Objections and the Trial Close
- Closing the Sale
- Follow-up

This book is suitable for sales and marketing practitioners as well as students of sales and marketing due to its practical approach to the theoretical concepts.
 
• Describes marketing in a South African context
• User-friendly layout with definitions and examples
• Comprehensive discussion about sales and selling in a South African context
• Practical examples and role-play to illustrate selling techniques

 

This product does not have any reviews yet - be the first to write one.

It is widely recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation. Marketing is more than a sequence of steps or a strategic process;it is also a mindset that leads to good business philosophy. The marketing mindset focuses wholeheartedly on customers and the satisfaction of customers’ needs while aiming to influence the entire organisation to strive towards customer satisfaction. Sales, on the other hand is that business function that ultimately closes the deal and brings the customer and the business together. Without sales, the customer would never achieve need satisfaction and the organisation would never meet its objectives.The ultimate goal of meeting the customer’s needs brings these two seemingly different fields together. Fundamentals of Sales and Marketing serves to provide a fundamental understanding of bothsales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context.

- Overview of Marketing
- The Modern Marketing Environment of Business
- Consumers and their Behaviour
- Marketing Information and Marketing Research
- Marketing Segmentation, Targeting and Positioning
- Prospecting
- Planning the Sales Call (Pre-approach)
- Approach and Sales Presentation Methods
- Objections and the Trial Close
- Closing the Sale
- Follow-up

This book is suitable for sales and marketing practitioners as well as students of sales and marketing due to its practical approach to the theoretical concepts.
 
• Describes marketing in a South African context
• User-friendly layout with definitions and examples
• Comprehensive discussion about sales and selling in a South African context
• Practical examples and role-play to illustrate selling techniques

 

This product does not have any reviews yet - be the first to write one.


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