Dynamics of Public Relations and Journalism 4e (ePub)

Practical Guide for Media Studies



    Edition: 4th edition
  • Format: eBook
  • ISBN: 9781485115342
  • Published:
  • Category: Journalism, Public Relations, Film and Media

R414.00

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There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of Public Relations and Journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of Public Relations students, at the same time providing students of Media Studies with invaluable insights into the complex, multidisciplinary field of Public Relations. This book highlights the interdependency of the two professions and explains – clearly, simply and succinctly – the need for their smooth synergy.

In this fourth edition, chapters have been updated to help readers stay abreast of current trends in Public Relations and Journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on Corporate Social Media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena.

Part 1 Public relations and journalism – an introduction
Chapter 1: What are public relations and journalism?
Chapter 2: Combining public relations and journalism in Media Studies
Chapter 3: News and public relations
Chapter 4: Ethics in public relations and journalism
Part 2 Sending your message through the media
Chapter 5: Introduction to the print media – newspapers and magazines
Chapter 6: Print media – newspapers
Chapter 7: Print media – magazines
Chapter 8: Introduction to the electronic media – television and radio
Chapter 9: Electronic media – television
Chapter 10: Electronic media – radio
Chapter 11: Digital or new media
Chapter 12: Corporate social media
Chapter 13: How to use the various media
Part 3 Essential journalistic skills for the public relations practitioner
Chapter 14: Interviewing skills
Chapter 15: Photographic skills
Chapter 16: Writing skills
Chapter 17: Design and page layout

• Clear layout and icons highlight important features, examples and exercises
• Exercises and illustrations
• South African case studies.

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There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of Public Relations and Journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of Public Relations students, at the same time providing students of Media Studies with invaluable insights into the complex, multidisciplinary field of Public Relations. This book highlights the interdependency of the two professions and explains – clearly, simply and succinctly – the need for their smooth synergy.

In this fourth edition, chapters have been updated to help readers stay abreast of current trends in Public Relations and Journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on Corporate Social Media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena.

Part 1 Public relations and journalism – an introduction
Chapter 1: What are public relations and journalism?
Chapter 2: Combining public relations and journalism in Media Studies
Chapter 3: News and public relations
Chapter 4: Ethics in public relations and journalism
Part 2 Sending your message through the media
Chapter 5: Introduction to the print media – newspapers and magazines
Chapter 6: Print media – newspapers
Chapter 7: Print media – magazines
Chapter 8: Introduction to the electronic media – television and radio
Chapter 9: Electronic media – television
Chapter 10: Electronic media – radio
Chapter 11: Digital or new media
Chapter 12: Corporate social media
Chapter 13: How to use the various media
Part 3 Essential journalistic skills for the public relations practitioner
Chapter 14: Interviewing skills
Chapter 15: Photographic skills
Chapter 16: Writing skills
Chapter 17: Design and page layout

• Clear layout and icons highlight important features, examples and exercises
• Exercises and illustrations
• South African case studies.

This product does not have any reviews yet - be the first to write one.