Applied Marketing Cases 1e


Available
  • Format: Soft Cover
  • ISBN: 9781485102144
  • Extent: 160 pages
  • Published:
  • Category: Marketing

R366.00



The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates (from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs.

•    1st for Women Insurance
•    8ta2StrokeAfrica Media Online
•    Bella Donna Finishing Classes
•    Bio-Strath
•    Blue Apple
•    BulkSMS.com
•    Clover Danao
•    Clover Tropika
•    Engen
•    Europcar
•    Gary Rom Hairdressing
•    Hippo.co.za
•    Jenna Clifford Designs (Pty) Ltd
•    John Deere
•    Ocean Baske
•    Studentnotes.co.za
•    Suzuki Auto South Africa
•    Vega
•    Vital Health Foods

Simple, relevant and practical, Applied Marketing Cases is a must-read for entrepreneurs and business students alike.

Key Benefits

• Consists of first-hand case studies from businesses currently operating successfully
• Discusses methods used to segment the market and how to make advertising and branding decisions
• Covers aspects such as staff issues, purchasing and the importance of customer service.

This product does not have any reviews yet - be the first to write one.

The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates (from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs.

•    1st for Women Insurance
•    8ta2StrokeAfrica Media Online
•    Bella Donna Finishing Classes
•    Bio-Strath
•    Blue Apple
•    BulkSMS.com
•    Clover Danao
•    Clover Tropika
•    Engen
•    Europcar
•    Gary Rom Hairdressing
•    Hippo.co.za
•    Jenna Clifford Designs (Pty) Ltd
•    John Deere
•    Ocean Baske
•    Studentnotes.co.za
•    Suzuki Auto South Africa
•    Vega
•    Vital Health Foods

Simple, relevant and practical, Applied Marketing Cases is a must-read for entrepreneurs and business students alike.

Key Benefits

• Consists of first-hand case studies from businesses currently operating successfully
• Discusses methods used to segment the market and how to make advertising and branding decisions
• Covers aspects such as staff issues, purchasing and the importance of customer service.

This product does not have any reviews yet - be the first to write one.