Management Sciences: An Introduction
Ebook ISBN: 9781485125112
Print ISBN: 9781485124986
Ebook ISBN: 9781485125112
Print ISBN: 9781485124986
Product Details:
Author(s):
Year Published:
2017
Edition
1st Edition
Type:
Ebook | eBook
Language:
English
About this publication
What is it that makes a business successful? Ultimately, it comes down to the quality of its management. Yet every business has individual areas of management and these differ from general management. In Management Sciences: An Introduction students will discover the basics of the business environment, the nature of management and the skills required to manage an enterprise.
Content
Chapter 1: The business environment
Chapter 2: Managing a business
Chapter 3: Operations management
Chapter 4: Marketing management
Chapter 5: The human resource function
Chapter 6: Public relations management
Chapter 7: Retailing
Interest / Benefit to
This book is written in an easy-to-read style and each chapter starts with learning outcomes and ends with self-assessment questions. Illustrative case studies from the South African business environment make it an invaluable reference resource for students of Management Sciences at South African institutions.